Home / Industrial Design/

Turf : Bed

Year : 2018

Company : Godrej & Boyce Mfg. Pvt. Ltd, Mumbai, India

Contribution : CMF Lead Designer, Headboard Designs and Bed Upholstery

Team Lead : Jogy Abraham

Team Members : Ganesh SS, Abhinay Mane, Oshi Alika Narayan

3D Render credits : Srijith Mohan

turf.

THE SLEEP SANCTUARY

Seeking solace from

the otherwise hectic world.

As increasing consumers look to sleep as a way to be healthier, and make a better night’s sleep a priority, Turf helps create an anxiety-free aura and help people switch off from the outside world by encouraging the user to create a sleep environment with its visual and functional elements.

Bed from a focal point of view

A new focus on sleep has put the bed centre-stage in consumer minds, not only as a way to get the best night's sleep possible, but to show off one's personal style.

Understanding the modern consumer's need, Turf offers several headboard pattern options, allowing one to express their personality and make their bed their own.

Aesthetic Elements

The headboard designs pull inspiration from rhythmic and repetitive visual elements found in nature creating an ideal surrounding to induce sleep.The harmonious brown and calming blue are essential details that create a dark bedroom space which is key for a fulfilling deep sleep.

Clean geometric patterns evoke a sense of calm while creating a feast for the eyes. The velvet fabric texture and subtle thread work adds a touch of detail and luxury.

Facilitating sleep

Raised awareness of how beneficial reading, listening to music, disconnecting from tech, before bedtime can make a difference in sleep quality and lifestyle. Turf helps one perform these activities at ease and convenience.

The multi-functional pockets at an arm’s distance make it convenient to store an array of things usually needed before bedtime from books to medicines and help avoid cluttering the bed while completely skipping the side table.

Multi-functional Pockets (with inbuilt Zero Distraction Zone)

Cushioned headboards provide comfortable back support

Zero Distraction Zone

The Zero Distraction Zone activates silent mode when the phone is inserted in the designated pocket located on either side of the bed. It turns automatically to normal mode, when removed from the pocket. In case of any emergency, if a call is received twice from the same number, the ringtone is activated back to loud to help one receive it.

In bed with social media

From the moment we get in bed to that last minute before falling asleep when we check our social media one more time, our mobile phone's ability to keep us awake at night, constantly keeping us connected, is damaging to our sleep.

Log Your Sleep

In addition, Turf also offers SleepLog mobile app, which tracks sleep start and end time to show the consistency in going to bed. This is an indicative information which acts like a sleep diary.

Other Functional Elements

Turf Range offers:

Two different heights of headboard : Standard (60cm) & High (90cm)
Three headboard sizes in each category above : King, Queen, Single
Four headboard patterns to choose from : Line/Bold/Peak/Rise
Machine washable Upholstery
Option for fixing the Bedstead at three heights to keep the mattress at ergonomic height irrespective of its' thickness.
Bed base with two different storage options