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Experience Design : Godrej Sleep Stores

Year : 2019

Company : Godrej & Boyce Mfg. Pvt. Ltd, Mumbai, India

Contribution : Store Layout Design and Concept, Lead Experience Designer

Team Lead: Jogy Abraham

Credits: Display modules and furniture designed by Ganesh SS, Elvis Raju

Designing for retail

How might we design a consumer centric sleep solutions retail space, that shapes their entire store journey?

Beyond being a furniture brand in both home and institutional segments, Godrej Interio aims to be a destination for ultimate night's sleep.

The sleep store focuses on creating an engaging experience by moving away from technical specs to emotive steps for customers to discover the right choice.

Determining Key Principles For Store Design

Navigation

Encourage to slow down, browse and potentially discover something new

Communication

Addressing the emotive aspect

Display

Simple geometric forms

Movable

Scalable

Space

Enhance browse & visibility

Strategical product placement

Aesthetics

Clean

Minimal

Emphasis on product

Color

Coherent with product line

Boosts brand identity

Adds recall value

Layout

The linear layout allows visitors to sequentially explore the entire range of the store.

Since there is no definite traffic flow, this layout also works for small stores with limited space and inventory.

The mattresses are displayed at the end while the smaller products are kept in front to ensure clear visibility of all products and make the store look airy and spacious.

The counter is placed at the end next to the feature wall, thus creating a pleasant visual that invites the visitors to enter the store, being visible from outside.

A Neutral Space

The display module designs focus on simplicity and flexibility, with each module interchangeable and moveable. The space is the same, but the content and mood could be completely different based on ever changing requirements.

Color

The futuristic green is an optimistic and a refreshing shade pulled from the brand's color palette which also offers the calming serenity typically associated with green. This contemporary tone gravitates towards cooler side, when perfectly balanced with white, makes the store feel brighter.

The Outcome

With clean, minimal aesthetics the space conveys a calming store experience, that necessitates slow browsing, providing the customers real-feel combinations to test and buy.