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Hi, I am

Shikha Maheshwari

A designer maker based in India. With all the technology that is part of my daily life, I find working hands on helps me stay grounded. The act of creating connects me to myself and the environment. I pull my inspiration from traditional crafts, cultural heritage and  places I travel.  Crafting experiences through  products, visuals and spaces is what I find immense pleasure in.

Work Experience

B.L.G. Hing International, Mumbai

Graphic Designer &  Strategy Consultant

August 2022 - Present

Social media strategy and design
Packaging design & strategy
Website design
Logo Design

VanaSoul, Gujarat

Graphic Design & Product Strategy Consultant

July 2022 - Present

Product roadmap
Logo and brand strategy design

Dwij Products, Mumbai

Product Designer & Strategy Consultant

November 2020 - April 2021

Product Strategy and Design
Lifestyle bag collection using sustainable materials such as upcyled denim & texon
Product Roadmap and strategy
Logo revamp

Sunidra Mattress, Cochin

Product Designer & Strategy Consultant

September 2021 - Feb 2022

Product Strategy and Design
Demographic research on sleep patterns & preferences 
Relaunching existing product portfolio

Introducing & establishing new construction methods for mattress design
Introduction of new mattress designing techniques follwed by skill development training for operators

Establishing supply chain & material procurement vendors

Daly Fresh Cafe & Grocery Store, Pune

Graphic Designer & Strategy Consultant

May 2021 - August 2021

Store display and visual merchandising
Grocery store website design
Daly Fresh Cafe social media (Instagram)
Menu & signage design for store & cafe

A Big Indian Story, Pune

Lead Product Designer

November 2020 - April 2021

Product Strategy and Design
Handbag collections using sustainable materials such as cactus & pineapple leather along with indian traditional textiles
Introducing & establishing new construction methods
Material Procurement

Dwij Products, Mumbai

Freelance Designer

January 2020 - April 2020

Product Strategy and Design

Handbag Collection using old denims

Introducing & establishing new materials, construction methods

Establishing material supply chain

Exhibition Design

Godrej Interio, Mumbai

Design Manager

February 2018 - December 2019

Worked as an Industrial and CMF designer, focusing on solutions facilitating sleep, along with the aim to bring awareness around the significance of sleep.

Parampara Exports, Jaipur

Master Thesis

April 2017 - December 2017

Reusing the existing textile waste to create fresh and valuable content in innovative ways, producing original often one-of-a-kind items and designing lifestyle premium products around felt waste while trying to push its boundaries thereby preserving the environment with elegance and cleverness. 

The Pottery Lab, Mumbai

Internship (ceramics)

June 2015 - July 2015

Extensive advance course which included working on lighting and installation projects to the know-hows of running a studio under the Ceramic Artist Rekha Goyal.

Madhvi Kolte, Pune

Internship (ceramics)

May 2015

A rigorous introductory two weeks hands on course to develop a fundamental understanding of the material clay, which included all basic techniques of working with the material, use of tools, form study etc.

Manan Apparel, Indore

Apparel Designer

February 2012 - July 2012

Worked as a designer for kids wear collection in the export house.

Vasu Clothing, Indore

Intern

August 2011 - January 2012

Micro to macro exposure of the industry and mass manufacturing processes in the company while working in all the departments such as lay planning, pattern making, sampling etc. 

Education

National Institute of Design, Gandhinagar

M.Des Lifestyle Accessory Design

June 2014 - December 2017

SDPS Women's College, Indore

B.Sc Fashion Design

June 2009 - May 2012

Skills

Industrial Design

Material Research & Design

Material Innovation

Craft Design & Documentation

Design Research & Development

Experience Design

Illustration

Rhino 3D

Keyshot

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Microsoft Word

Microsoft Powerpoint

Microsoft Excel

Languages

English 

Hindi

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